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“Made in Dongguan” Enters South Africa
font size: Biginsmall date:2017-12-25 [Print this page]    [Close]

Department of Commerce of Guangdong Province has recently released the list of overseas excellent commodities exhibition center cultivation programs. There are four enterprises selected from Guangdong province. Dongguan Commodity South Africa Exhibition Center is the only selected overseas cultivation project in Dongguan as the “Belt and Road Initiative” and “Going out and Introducing”.

Dongguan Commodity South Africa Exhibition Center officially began to operate in July 2016. The center is established and co-founded by Dongguan Huancai Technology Import and Export Trade Co. Ltd. as well as South Africa Fulton International Trading Co. Ltd. in September 2015, and will be operated by Dongguan Dongguan-Africa Industrial Investment Co. Ltd.

For South Africa businessmen, understanding the Chinese market starts from Dongguan. Dongguan manufacturing has sprung up in the South African market in last ten years. “The purchasing power of South Africa is far more than that of other African countries, while the quality requirements for products are relatively high.” said by Mr. Fang Xibo, chairman of Dongguan Dongguan-Africa Industrial Investment Co. Ltd. (“Dongguan-Africa Industrial Company”) “The products made in Dongguan are extremely popular among South Africans. Made in Dongguan has become the name of Chinas quality products, HUAWEI and BBK cell phones are the symbolic representatives.

 

Mr. Fang Xibo said, at present, Dongguan Commodity South Africa Exhibition Center has set up six branches, distributing in Johannesburg, Durban, Pretoria, Polokwane of South Africa with a total area of 10,000 square meters. There have been more than 50 Dongguan enterprises entering South Africa, including WONDERFUL, YULAN WALLCOVERINGS, HUAERTAIYISHIONBAI FEN BAI and other well-known trademark enterprises in China. The exhibits cover a variety of products, such as furniturelight-fixturebuilding materials, auto parts, toys, shoes and bags, etc.

The establishment of Dongguan Commodity South Africa Exhibition Center helps Dongguan-made products go into South African households. In South Africa, Dongguan-Africa Industrial Company rely on the logistics, delivery and after-sales service resources of the six branches located in Johannesburg, Pretoria, Durban, Polokwane and so on, in order to have online and offline cooperation with online shopping malls. The sales volume has exceeded USD 20 million in 2017.

In addition to helping Guangdong enterprises "going out," Dongguan Commodity South Africa Exhibition Center has sent Guangdong's intelligent achievements to Africa. In addition, high-quality commodity resources of South Africa are introduced to China by the center. At present, South Africa's high-quality resources such as wood, marine fishery products, fruits, red wine and other products have been shipped to Guangdong through the center.

Source: Dongguan Open Economy Pilot Exploration


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